VP of Sales (Enterprise SaaS)

Our client is a publicly traded Software company that provides a sophisticated experience platform for complex physical environments and large-scale venues. Operating with a lean "startup temperament," they empower world-class brands to personalize guest journeys, improve operational excellence, and unlock new revenue through digital interaction. As the company enters an aggressive growth phase, they are seeking a VP of Sales to architect a predictable outbound-led revenue engine and scale an enterprise sales organization from the ground up.

This is a senior, high-impact "builder" role for a leader who possesses both the hunter instincts to personally drive marquee deals and the strategic depth to architect a repeatable sales organization. You will lead from the front, establishing the foundational sales motion and validating the market strategy to ensure a seamless transition into a high-growth, team-led environment.

What You’ll Do

You will lead the acceleration of the company’s go-to-market efforts, owning the end-to-end revenue function and building the systems required for predictable growth.

Strategic Revenue Generation & Pipeline Growth

• Personally source, manage, and close high-value enterprise opportunities within the hospitality and large-scale resort sectors.
• Sell a sophisticated platform vision and roadmap to C-suite buyers, utilizing current marquee customers as proof points for the technology.
• Drive aggressive first-year revenue expansion and meet key performance milestones primarily through net-new logo acquisition.
• Lead the transition from a near-zero inbound baseline to a proactive, outbound-led sales organization.

Sales Playbook & Architecture

• Establish a repeatable enterprise sales motion, including the development of a formal Sales Playbook and outbound outreach stack.
• Implement rigorous CRM discipline (HubSpot preferred) to define pipeline stages, activity metrics, and lead definitions.
• Build and interpret pipeline dashboards and conversion funnels to provide honest, accurate forecasting to the executive team and board.
• Partner closely with RevOps and Marketing leadership to ensure clean data and clear KPI visibility across the revenue engine.

Team Leadership & Scaling

• Recruit, coach, and develop a high-performing team of A-players who thrive in a lean, high-accountability environment.
• Design and implement compensation plans that align with aggressive growth targets and performance milestones.
• Create a culture of accountability and consistent execution, ensuring the sales team operates with a clear focus on revenue realization.

Cross-Functional Partnership

• Collaborate with Strategy and Product leadership to align the roadmap with customer needs and field insights.
• Partner with Marketing and Business Development to convert networking and conference presence into a structured sales process.
• Represent the company with enterprise customers, partners, and industry stakeholders to position the platform’s value within the hospitality space.

Required Superpowers

• Enterprise SaaS Leadership: Proven results in enterprise SaaS sales with experience closing complex, multi-stakeholder deals ranging from $50K to $150K+ ARR.
• Hospitality & Resort Vertical Expertise: Meaningful experience selling into large resorts, casino groups, hotel brands, or complex physical facility environments.
• Builder DNA: Demonstrated track record of building a sales motion from scratch, including writing outreach sequences and personally executing cold outreach.
• CRM-Native Mentality: High fluency in CRM systems (HubSpot or Salesforce) with the ability to build pipeline architecture and data-driven reporting.
• Low-Ego Operator: Willingness to do the unglamorous work required in a lean environment while simultaneously building long-term organizational structure.
• Strategic Vision Seller: Ability to credibly sell a product roadmap and platform story, not just current features, to sophisticated enterprise buyers.

This is a unique opportunity to define the go-to-market strategy for a publicly traded platform company during a critical growth stage, with the autonomy to build and scale a high-performance sales engine